Post by account_disabled on Feb 14, 2024 7:30:36 GMT
The but its a doubleedged sword. Thats because usually the more popular and valuable a keyword is the more competition there is to rank . The key is finding the sweet spot of keywords that are valuable to your business but not so competitive that you dont have a chance of ranking for them. Cheap wine glasses may be a great keyword phrase but because it is such a highly searched for terme its likely that lots of established and popular sites are also trying to rank for it. If youre a smaller site just starting out this can make it difficult to rank for your most desirable keywords.
The trick is to find those keywords with high demand and low competition. Lets Western Sahara Email List look at our table of keywords one more time but also add a column for Keyword Difficulty. Keyword Phrase Search Volume Keyword Difficulty wholesale wine glasses wholesale wine glasses bulk cheap wine glasses oz wine glasses bulk Surprise Wholesale wine glasses is actually the least competitive of all the phrases weve considered so far. but it is also harder to rank for. There are other considerations we should include while building a keyword list including language seasonality and clickthrough rates. Well cover these in more detail in Chapter.
Raft a complete content strategy from keyword research Once you have a list of relevant keywords to target you can create a plan for building content around those keywords. This is your content strategy or content roadmap. With keyword research you can start to answer questions like What are my main topics and what are my subtopics When can I target multiple keywords on a single page and when should I split them into separate pages What kind of content do users expect when searching for each phrase What is the searchers intent Where does each phrase fall in my visitors journey i.e. awareness consideration decision purchase So far weve touched on finding keywords for a single topic or.
The trick is to find those keywords with high demand and low competition. Lets Western Sahara Email List look at our table of keywords one more time but also add a column for Keyword Difficulty. Keyword Phrase Search Volume Keyword Difficulty wholesale wine glasses wholesale wine glasses bulk cheap wine glasses oz wine glasses bulk Surprise Wholesale wine glasses is actually the least competitive of all the phrases weve considered so far. but it is also harder to rank for. There are other considerations we should include while building a keyword list including language seasonality and clickthrough rates. Well cover these in more detail in Chapter.
Raft a complete content strategy from keyword research Once you have a list of relevant keywords to target you can create a plan for building content around those keywords. This is your content strategy or content roadmap. With keyword research you can start to answer questions like What are my main topics and what are my subtopics When can I target multiple keywords on a single page and when should I split them into separate pages What kind of content do users expect when searching for each phrase What is the searchers intent Where does each phrase fall in my visitors journey i.e. awareness consideration decision purchase So far weve touched on finding keywords for a single topic or.