Post by roselin10 on Dec 5, 2023 10:05:13 GMT
Here's an example of one of the new templates: And here's another example (same principle, different design): I call this a simple multi-step form because it's almost identical to a regular opt-in form. The design, copy, size etc. of a form like this is pretty much the same as it would be for any opt-in form. The only difference is that in the initial state, there are no opt-in fields. Here's why this makes more of a difference than you might initially think: Cults, Clicks & Micro Commitments Have you ever read a story about some weird cult and wondered how anyone could seriously believe in ancient alien souls or space messiahs? Part of the reason people can arrive at screwball beliefs lies in the commitment bias.
It works like this: if you've already made a commitment to something, you're more likely to follow that path of action and less likely to change your mind about it. So, if someone tells you a loony story about magic underpants, you're more likely to go WhatsApp Number along with it if you've already believed in a series of less crazy stories that came before it and if you've already invested time and money into these beliefs. What does all this have to do with opt-in forms? In opt-in forms we can tap into a related psychological principle: micro commitments. When you see a form like this, it simply presents a benefit and asks "do you want this?": When you click on the button, you confirm that you do indeed want the thing that was advertised.
And that click is a small commitment. Having made that micro commitment, you are then more likely to fill out an opt-in form when presented with one. Who is Asking from Whom? One way to look at multi-step is through the question: "who is asking from whom?" When a visitor sees an opt-in form, they see you asking them for their email address. With a multi-step form, they ask you for something first (by clicking on the "yes, I want this thing!" button) and only then are you asking for their email. Mind Your Steps With these new templates and all the other options in Thrive Leads, you have a wide range of options, for showing opt-in forms to your visitors. Depending on howand triggers, you'll be presenting your visitors with different numbers of steps towards opting in. Step Example If you show a regular opt-in form in your content, the user scrolls down until they see it and at that point, they are only one step removed from opting in: The same is true for an opt-in form in your sidebar or any automatically triggered opt-in form, such as a lightbox pop-up that.
It works like this: if you've already made a commitment to something, you're more likely to follow that path of action and less likely to change your mind about it. So, if someone tells you a loony story about magic underpants, you're more likely to go WhatsApp Number along with it if you've already believed in a series of less crazy stories that came before it and if you've already invested time and money into these beliefs. What does all this have to do with opt-in forms? In opt-in forms we can tap into a related psychological principle: micro commitments. When you see a form like this, it simply presents a benefit and asks "do you want this?": When you click on the button, you confirm that you do indeed want the thing that was advertised.
And that click is a small commitment. Having made that micro commitment, you are then more likely to fill out an opt-in form when presented with one. Who is Asking from Whom? One way to look at multi-step is through the question: "who is asking from whom?" When a visitor sees an opt-in form, they see you asking them for their email address. With a multi-step form, they ask you for something first (by clicking on the "yes, I want this thing!" button) and only then are you asking for their email. Mind Your Steps With these new templates and all the other options in Thrive Leads, you have a wide range of options, for showing opt-in forms to your visitors. Depending on howand triggers, you'll be presenting your visitors with different numbers of steps towards opting in. Step Example If you show a regular opt-in form in your content, the user scrolls down until they see it and at that point, they are only one step removed from opting in: The same is true for an opt-in form in your sidebar or any automatically triggered opt-in form, such as a lightbox pop-up that.